what is the best day of the week to ask for something business
You know yous need to ask for reviews. You also have ideas for how to ask for reviews.
There's only one piece of the puzzle left for yous to effigy out: when to inquire for reviews.
Congratulations — this is really the easiest role, peculiarly since we've already washed the inquiry for you. We've analyzed the data from hundreds of thousands of review requests and postal service-purchase emails from PowerReviews clients to make up one's mind the optimal fourth dimension for request reviews.
What we found may surprise yous. Sure days of the week perform ameliorate for review collection. Ultimately, even so, the best time to ask for reviews depends on the types of products y'all sell, likewise every bit the demographic makeup of your audience.
Let'south dig in.
The Best Mean solar day(s) of the Week to Inquire for Reviews
In general, nosotros've establish that Wednesdays and Saturdays have the highest conversion rate for review request emails. Maybe people are looking for a way to intermission up hump day, or they have more than fourth dimension on the weekend.
Whatever the reason, emails sent on these days tend to lead to more than reviews. This is not to say requests aren't constructive on other days (nosotros've seen plenty of evidence to propose this is the case). But scheduling your mail service-purchase emails on a Wednesday or Saturday seems to give it the best possible hazard of generating a review.
What Time Should You Electronic mail Your Review Asking?
The all-time time to ship your review request emails depends on your customer base, and their past interactions with your e-mail campaigns. Review your e-mail analytics. Based on that data, yous can determine when your customers will be virtually likely to open up and engage with your review asking emails.
If you lot're starting fresh with a review collection electronic mail programme and looking for some general best practices, however, the best time slot is between 10am and 2pm. This timeframe captures people on their lunch break, when they accept a picayune actress down time to get out a review. 6pm can be another peak time, when people have finished their workday.
When to Ask for Reviews, Depending on What You Sell
Now you've got two days of the calendar week you lot can dedicate to sending your post-buy emails. But how many Wednesdays, or Saturdays, should you wait earlier sending your review request?
You don't want to ship your e-mail likewise early on. You lot could come off equally too eager, but worse, the person may not have fifty-fifty had a gamble to try out the product yet.
The vast bulk of people prefer to leave a review after they've used a product at least once or twice, and 34% of people would like to use it even more earlier writing their review.
Younger generations, in particular, prefer to be able to vet a production a chip longer before leaving their review. While 40% of Boomers are happy to write a review after using a product once, only 27% of Gen Zers are.
At the same time, y'all don't want to look also long either. People prefer to leave reviews while the product is still top of mind. 77% of people will write a review within a week of receiving or using the product, and viii% will write a review the same solar day.
At that place's also a risk that if y'all wait too long, your email volition become lost among all the other review request emails they're getting. People order a lot of things online these days, and that shopping behavior has merely increased during the COVID-xix pandemic. ane in five people purchase something at least once a calendar week. For six% of Amazon Prime members, they purchase something every single day.
Getting the timing merely right is key to maximizing your review submissions. You want to requite people enough time to exist able to exit a detailed review (customers charge per unit longer reviews as more than helpful), without waiting so long that they lose interest.
How long should you wait earlier sending your review request? Between 7 to 21 days, depending on the type of product the customer purchased.
Hard Goods – 21 Days
When nosotros talk nearly hard goods, we're referring to products that terminal a long fourth dimension, such as refrigerators, washing machines, and computers.
We recommend waiting 21 days before sending your review asking for these products. Why so long? With products similar these, the person is expecting to use them for a long fourth dimension. They want to make sure it works every bit expected, and they need time to confirm that.
Ship your review request besides early, and they may take just used the product a few times. With some of these products, like a new computer, they may have not even had a adventure to gear up them up yet!
Soft Goods – xiv Days
Soft goods describe items that are used immediately and only terminal a few years, such as dress, cosmetics, and personal intendance items.
Nosotros recommend waiting fourteen days before request for a review on these products. That's a perfect amount of time for a person to have received the product and used it at to the lowest degree one time or twice. With the purchase still top of mind, they'll be in a good identify to write a thoughtful review.
Perishable Appurtenances – xiv Days
Perishable goods are used immediately and have a short lifespan. These may include food and beverage items, equally well as flowers and plants.
Like soft goods, we recommend waiting xiv days earlier sending your review asking email. Perishable goods are used quickly, and you lot want to ask for a review before the person has already forgotten about how much they enjoyed information technology!
Seasonal Goods – 7 Days
Seasonal items include holiday and seasonal products. They could be perishable, like vacation-themed foods and beverages. Or they could be a soft good, like apparel or decor. Regardless, many of these items are put to use every bit soon equally they're out of the box.
As a result, you don't want to delay your review request longer than a calendar week. 7 days is the platonic time for sending a post-purchase e-mail on seasonal appurtenances. The person has probably already used the production, if not multiple times, and you want to make sure y'all inquire for a review before the holiday is over.
There's some other reason why yous don't want to wait too long to ask for reviews on seasonal products.
Reviews increment conversions by 115%, and at that place's only a brusk window of time your seasonal products volition be available. Y'all have to make the most of that window to boost your review count — and your sales.
When to Send a Review Follow Upward Email
If a customer doesn't respond to your initial review asking, how long should you await earlier sending them a follow up? A good dominion of thumb is 1 boosted calendar week, or 7 days. The production volition still be fresh in their mind, just you've given their email inbox a little breathing room.
Exercise you really need to ship a followup email? Yes, not everyone will exit a review the starting time time you enquire them. In fact, merely 68% of customers will. An boosted 28% leave a review the 2d time yous inquire them. But 4% of people, you'll need to nudge them a tertiary time before they write a review. That's why we recommend sending at least two emails as a best exercise.
How many requests you lot'll ultimately need to ship tin depend on the demographic makeup of your customer base of operations, however. Our research shows that older generations are significantly more likely to leave a review subsequently the first request. 74% of Boomers volition write a review the offset time y'all ask them, every bit will seventy% of Gen Xers. For Gen Zers and Millennials, however, that percentage drops to around 60%.
The takeaway: If your customer base skews younger, always send at least two emails request for reviews, if not 3. Learn more virtually what drives customers to get out reviews.
Worried near being a pest? Don't be. Our data shows that upwards to 80% of all reviews come up from postal service-buy emails. Asking for reviews over electronic mail can work wonders for your review collection, especially if y'all inquire more than once.
Only take a look at the chart below. These are the review drove numbers for one of our clients, before and afterward they started sending post purchase emails. Tin can you gauge what month they started asking for reviews?
That's correct. Simply starting a post-buy electronic mail entrada skyrocketed this client's review collection numbers to the tune of 900%.
It's Always the Correct Time to Ask for Reviews
Practice what you can to get more reviews, by asking at the right time, and request more once. It's worth information technology! Why? 97% of consumers typically read reviews earlier making a purchase and 81% of online purchases take place on pages with ratings and reviews content.
Timing your ask is only one part of a successful review drove strategy. From collecting and displaying reviews, to managing and responding to negative ones, there's always more than you tin can do to clasp more than value out of your customer reviews. Learn more in our Complete Guide to Ratings & Reviews for 2021.
Source: https://www.powerreviews.com/blog/when-to-ask-for-reviews-best-practice-guide/
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